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Attend the Measuring and Improving Marketing
Effectiveness Marketing ROI and Metrics Workshop,
and learn how to:
- Build a results-oriented marketing SCORECARD, plan and budget
- Determine marketing DASHBOARD components based on campaign status and results
- IMPROVE marketing data collection
- PROVE to management the value of your marketing efforts and deliver improved MARKETING ROI
- Apply CUTTING EDGE ANALYTICS using the latest tools, techniques and technologies
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| WHAT WILL YOU LEARN? |
Valuable and enlightening insights valid for marketers in all industries and environments:
- Develop tactics to put the sales team on your side in capturing the data you need
- Utilize ROMI concepts to determine the Return On Marketing Investment from branding and awareness-building campaigns
- Apply ROMI to any type of sales model, channel or product, to ensure you are getting maximum return
- Develop a sales and marketing scorecard to ensure marketing’s efforts don’t get lost in – or upon – the sales department
- Improve your CEO and CFO communications by talking in terms they understand, using metrics focusing on real revenue results
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AN INTERACTIVE WORKSHOP |
You won’t be “talked at” all day.
This practical, interactive workshop is designed to involve you,
answer your questions and make ROMI relevant for your organization.
You will benefit from:
- A pre-workshop questionnaire ensuring
the workshop targets your interests
- A one-hour personalized follow-up consultation
at any time within 30 days after the workshop
- The opportunity to network with colleagues facing the same challenges as you
View the complete program here
or download a brochure (Requires Adobe Acrobat Reader).
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ABOUT THE INSTRUCTOR |
With more than 20 years of hands-on marketing experience Guy R.
Powell is recognized internationally as an expert on the subject of
marketing and ROMI. He has honed his presentation skills in
conferences, workshops and training sessions for thousands of
participants across the globe.
He presents in a lively, interactive style and he shares examples and
experiences from almost every industry in the US and abroad. In
2003 he authored Return on Marketing Investment: Demand
More From Your Marketing and Sales Investments.
READY TO REGISTER? Sign
up online or contact Susan Howard at 404.816.4346.
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REGISTER NOW:
ONLINE: click here
CALL: Susan Howard at 404.816.4346
EMAIL: Susan.Howard@demandromi.com
FAX: 404.504.7058
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You worked hard developing your strategy and designing great creative.
Now make sure it works. Attend this workshop and learn how to prove and improve your marketing performance.
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Upcoming locations:
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Privacy:
We will not share or exchange any information that
you provide (including e-mail addresses)
Security:
All personal information that you submit is
encrypted and
secure.
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