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| 9 KEY TAKE-AWAYS FOR B2B MARKETERS |
Attend the Measuring and Improving Marketing
Effectiveness Marketing ROI and Metrics Workshop for Asia and learn how to prove and improve marketing effectiveness, through implementing these key points in your marketing strategy!
B2B Marketers will take from this workshop:
- Develop tactics to put the sales team on your side in capturing the data you need
- Utilize ROMI concepts to determine the Return On Marketing Investment from branding and awareness-building campaigns
- Apply ROMI to any type of sales model, channel or product, to ensure you are getting maximum return
- Develop a sales and marketing scorecard, plan and budget to ensure marketing’s efforts don’t get lost in – or upon – the sales department
- Determine marketing Dashboard components based on campaign status and results
- Improve marketing data collection
- Improve your CEO and CFO communications by talking in terms they understand, using metrics focusing on real revenue results
- Apply Cutting Edge Analytics using the latest tools, techniques and technologies
- Develop and employ meaningful marketing metrics to boost Marketing ROI
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| 7 KEY TAKE-AWAYS FOR B2C MARKETERS |
B2C Marketers will take from this workshop:
- Improve your marketing mix to drive increased revenue, profit and market share
- Master essential marketing ROI tactics and strategies
- Leverage real case studies to build your own marketing effectiveness culture
- Determine the ROI and effectiveness across your entire marketing mix
- Employ the latest techniques to optimize your marketing mix for launching new products
- Identify the type and quality of data you need to improve marketing results and support better decision-making
- Develop and optimize your Marketing budgets
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AN INTERACTIVE WORKSHOP |
You won’t be “talked at” all day.
This practical, interactive workshop is designed to involve you,
answer your questions and make ROMI relevant for your organization.
You will benefit from:
- A pre-workshop questionnaire ensuring
the workshop targets your interests
- A one-hour personalized follow-up consultation
at any time within 30 days after the workshop
- The opportunity to network with colleagues facing the same challenges as you
View the complete program here or download a workshop brochure
for B2B Marketers or for Consumer Marketers (Requires Adobe Acrobat Reader).
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ABOUT THE INSTRUCTOR |
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With more than 20 years of hands-on marketing experience Guy R.
Powell is recognized internationally as an expert on the subject of
marketing and ROMI. He has honed his presentation skills in
conferences, workshops and training sessions for thousands of
participants across the globe.
He presents in a lively, interactive style and he shares examples and
experiences from almost every industry in the US and in Asia. In
2003 he authored Return on Marketing Investment: Demand
More From Your Marketing and Sales Investments.
READY TO REGISTER? Sign
up online or contact Sebastian Hewing at +65 6338 4780. |
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REGISTER NOW:
ONLINE: click here
CALL: Sebastian Hewing at +65 6338 4780
EMAIL: Sebastian@synapco.com
FAX: +65 6337 9470
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You worked hard developing your strategy and designing great creative.
Now make sure it works. Attend this workshop and learn how to prove and improve your marketing performance.
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Upcoming locations:
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Privacy
We will not share or exchange any information that
you provide (including e-mail addresses).
Security
All personal information that you submit is
encrypted and secure.
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