Measuring and Improving Marketing Effectiveness
   
Professional Marketing Development Series



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ROMI offers the potential to transform the way your company thinks about marketing – and the way your marketing team operates. Make the most of that potential with a custom ROMI workshop tailored to your organization’s specific business, market environment, challenges and opportunities.

Custom ROMI workshops are one or two-day intensive sessions, which may be held at your location or off-site. Working with you we develop a program that meets your management objectives, your marketing challenges and your team’s background.

Excerpts from the workshop can also provide an excellent component in a marketing summit or kick-off meeting customized for your business.

 BUILDING A ROMI CULTURE


In a custom workshop your team experiences ROMI – not just as a concept but as a reality they can put into practice the very next day. This is the first step in creating a ROMI Culture™, where the entire marketing organization operates based on a clear model of your market.

The result is enhanced decision-making, greater accountability, and improved resource allocation based on valid marketing metrics.

 CUSTOM PROGRAM CONTENT


The content of an on-site workshop typically follows the program for our public workshops, but the custom format allows the opportunity to:

  • Go into greater detail in specific areas that are most relevant
  • Develop additional exercises based on your company's own data or real-life scenarios
  • Cover specialized topics that would be too specific for a public workshop.
Custom workshops are focused, intensive and highly interactive. They are designed to involve you and your team, answer your questions and make ROMI relevant for your organization. You will benefit from:
  • Optional executive briefing prior to workshop to give your senior team an understanding of the material so they can set priorities and expectations
  • In-class exercises using your own data in hard copy or electronic form
  • Follow-up coaching – up to three hours by phone or on-site – to answer questions and respond to issues raised during the workshop.


For more information about on-site or off-site, custom ROMI workshops contact Susan Howard at 404.816.4346 or Susan.Howard@demandromi.com


   

REGISTER NOW:
ONLINE: click here
CALL:
Susan Howard at 404.816.4346
EMAIL: Susan.Howard@demandromi.com
FAX: 404.504.7058


Marketing Tactegy BlogIntroduction Video You worked hard developing your strategy and designing great creative.

Now make sure it works.  Attend this workshop and learn how to prove and improve your marketing performance.



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