Marketers who fail to show how their marketing programs generate revenue do so at their career’s peril. You need to prove the value of your efforts to the CEO or CFO, and you need to do it using proven marketing ROI tools, techniques and best practices. Attend this highly interactive, hands-on workshop complete with exercises, simulations and case studies - improve your Return on Marketing Investment (and your career!) immediately.

In the new era of frugal marketing, ROI and performance management are among the hottest topics and most vital skills required today. Here is what some of the experts are saying:

• Research from Accenture shows that 68% of marketers are inhibited by an inability to measure marketing campaign ROI
• According to a recent survey by McKinsey & Co., measuring marketing effectiveness and strengthening the brand are the top two concerns of CMOs.
  
• Marketers who can tie profit and revenue to their initiatives earn 20% to 30% more than their counterparts.

Why delay? Our workshops quickly sell out. PLUS there's an early-bird discount if you register in time! So take action...

REVIEW the complete workshop program, or

DOWNLOAD the workshop invitational brochure

CHECK LOCATIONS AND DATES that work for you,

then REGISTER ONLINE NOW –
or contact Susan Howard at 404.816.4346.

Custom workshops are also available at your location or off-site with content tailored to your company's market environment. Read more...


                              

You worked hard developing your strategy and designing great creative.

Now make sure it works.  Attend this workshop and learn how to prove and improve your marketing performance.